ThinkTell. Thought through well told
A strategic marketing, content and communications consultancy.
Good work starts with understanding the problem.
ThinkTell is a strategic marketing, content and communications consultancy where sharp thinking starts with understanding the problem, turning business challenges into ideas that are worth saying and worth hearing.
We bring strategy and execution together, helping organizations move from understanding what needs to be done to making it happen.
Our Ethos
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Understand first.
We start with the business problem, not the deliverable.
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Strategy through execution.
We carry the thinking all the way through to delivery, keeping strategy and execution connected.
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Take ownership.
We treat the challenge as ours to solve, bringing together what is needed to move the work forward.
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Measure what matters.
We look beyond vanity metrics and generic reporting to understand what the work actually achieved for the business.
What We Do
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Marketing & Digital Strategy
We turn business objectives into clear marketing and digital strategies, defining the audiences, channels, content and priorities needed to move forward.
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Integrated Marketing Campaigns
We develop campaigns that bring strategy, content, media and channels together around one clear idea and objective.
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Content Strategy & Development
We shape what needs to be said and how best to say it, from social and digital content to articles, thought leadership, video and campaign content.
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Executive Digital Presence
We help leaders build a credible and distinctive digital presence through positioning, thought leadership, content strategy and ongoing management.
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Social Media Management
From strategy and content planning to creation, publishing, community management and reporting, we manage social channels from end to end.
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Media Planning & Buying
We plan and manage paid media around the audience and objective, selecting the right channels, optimizing investment and measuring performance.
Areas of Expertise
- Government & Public Sector
- B2B & Corporate
- Energy & Infrastructure
- Destinations & Tourism
- Health
Louay Houri
Founder & CEO, ThinkTell
ThinkTell was founded by Louay Houri, a senior marketing and communications leader with more than 15 years of experience across the Middle East and international markets.
His career spans integrated marketing, content, digital and communications, working with organizations including Masdar, COP28, Emirates Nuclear Energy Company, Airbus, Johnson & Johnson, DP World, Abu Dhabi Fund for Development, Abu Dhabi Sustainability Week, UPS, Future Health Initiative and MSD.
Prior to founding ThinkTell, Louay held senior leadership roles at Four Agency Worldwide, leading the agency's clients globally across MENA and the UK and advising senior leaders on strategy, communications and executive positioning.
Have something worth thinking through?
Let's talk.